WARNING: This product contains nicotine. Nicotine is an addictive chemical.

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What is Vape Juice?

Vape juice, also known as e-liquid or e-juice, is a liquid solution that’s used to fill electronic cigarettes and vaporizers. It usually contains vegetable glycerin, propylene glycol, flavorings, and nicotine.

Main Ingredients in Vape Juices

There are four key ingredients found in most vape juices:

Vegetable Glycerin (VG)

VG is a thick, odorless liquid that produces more vapor. It gives a slightly sweet taste and provides a smooth hit.

Propylene Glycol (PG)

PG helps carry flavors better than VG and offers a slightly stronger throat hit. It’s less viscous and has less sweetness.


Vape juices contain various artificial and natural flavorings to give them desired tastes like fruits, desserts, drinks, etc.


Nicotine stimulates receptors and gives the satisfying hit. It comes in various concentrations from 0mg to 50mg per mL.

Types of Vape Juices

There are a few ways vape juices are commonly categorized:

PG/VG Ratio

E-liquids differ in their PG/VG percentage, which affects viscosity and vaping experience:

– Max VG juice – 80%+ VG ratio for big clouds
– High VG juice – 60-80% VG
– 50/50 – Even ratio for flavor & clouds
– High PG juice – 60-80% PG ratio for extra throat hit

Vape Juice Flavors

Common flavor types include:

– Fruit – Strawberry, Apple, Mango
– Sweet – Cakes, Candy, Cereals, Milkshakes
– Drinks – Coffee, Tea, Alcoholic drinks
– Tobacco – Classic tobacco or menthol
– Botanical – Floral, Herbs

Nicotine Strength

The nicotine strength is measured in milligrams per milliliter (mg/mL):

– No nicotine – 0 mg/mL nicotine
– Low nicotine – 3-6 mg/mL
– Medium – 9-15 mg/mL
– High nicotine – Up to 50 mg/mL

How to Choose the Right Vape Juice

Picking the perfect vape juice involves experimenting with different options, but here are some tips:

Decide Your Nicotine Level

If you currently smoke, match the nicotine level to your cigarettes. Gradually step down strengths over time.

Consider Flavor Families

Stick to 1-2 flavor families that appeal most to determine preferences. Fruity and sweet profiles are beginner-friendly.

Select Your VG/PG Ratio

Higher VG juices suit direct-lung vaping for billowing clouds. Higher PG suits mouth-to-lung vaping for more flavor and throat hit.

Read Reviews

See what vapers with similar tastes have to say about different e-liquids’ flavor profiles before buying.

Buy Small Bottles First

Trying 10-30 mL bottles first allows you to experiment with flavors before committing to larger sizes.

Here is a section on nicotine salts to add to the article:

Nicotine Salts

Nicotine salts are a form of nicotine used in some vape juices as an alternative to traditional freebase nicotine. Some key things to know:

Smoother Hit

Salts are less harsh and easier to inhale compared to higher concentrations of regular nicotine. This makes salts ideal for discreet, smaller vaping devices.

Faster Satisfaction

Salts get absorbed into the bloodstream quicker than freebase nicotine, providing faster nicotine satisfaction.

Higher Possible Strengths

While freebase nicotine strengths typically range from 0-24 mg/mL, nic salts can come in concentrations up to 50 mg/mL.

Less Tendency to Oxidize

Nicotine salts have a lower alkalinity, making them less prone to oxidization and degradation over time versus traditional e-liquid nicotine.

Used in Pod Systems

Many nicotine salt vape juices are designed specifically for compact, low-wattage pod vapes and starter kits rather than high-powered mods.

Here is a section on popular ejuice brands to add:

Top eJuice Liquid Brands

There are hundreds of ejuice brands on the market to choose from such as Juice Head and Lost Vape. Some notable names include:

Naked 100

Known for fruit and menthol vape juices with rich, natural flavors. Top sellers include Hawaiian Pog, Amazing Mango, and Lava Flow.

Dinner Lady

A UK brand offering quality fruity and dessert ejuice blends like Lemon Tart, Rice Pudding, and Strawberry Custard.

Kilo E-Liquids

Famous for deliciously sweet combinations like Moo Series strawberry milk, Dewberry Cream, and Vanilla Almond Milk.


Specializing in cutting-edge sweet, fruity and beverage vape juice mixes like Pineapple Express, Killer Kustard, and Rainbow Road.

Nasty Juice

A tropical fruit vape juice brand from Malaysia featuring unique flavors like Fat Boy Mango, Slow Blow, and the Cush Man series.

There are lots more award-winning juice lines like Jam Monster, Candy King, Twist E-Liquid, Beard Vape Co., Charlie’s Chalk Dust, and many additional options.

Vape Juice Safety Tips

To safely handle and store e-liquids:

Keep Out of Reach of Kids & Pets

Nicotine can be toxic if ingested directly. Always keep bottles locked away safely.

Avoid Skin Contact

Wash immediately with water if e-liquid spills get onto your skin.

Store in Cool, Dark Area

Heat and sunlight can degrade nicotine. Storing vape juice properly preserves quality.

Make Sure Bottles are Leak-Proof

Close lids tightly and keep bottles upright to prevent accidental exposure or ingestion.

Vape Juice Regulations

Vape juice manufacturing and sales are regulated for consumer safety:

Child-Resistant Bottles

Bottles must have tamper-proof caps to avoid accidental ingestion by kids.

Warning Labels

Labels indicating nicotine content and possible health impacts are mandatory.

Testing by Third-Party Labs

Reputable vape juice brands test e-liquids at independent labs for purity and safety.

Sale and Marketing Restrictions

There are legal age requirements and marketing limitations enforced by the FDA.

Frequently Asked Questions

Is vaping safer than smoking?

Studies show vaping exposes users to fewer toxic chemicals than traditional cigarettes. However, risks are still present with vaping.

Does vape juice expire?

Vape juices can last around 1-2 years when properly stored. Nicotine and flavorings degrade over time, reducing vapor quality.

What is coil gunk?

Coil gunk refers to the dark sticky buildup of burnt e-liquid residue on heating coils. Sweeter e-juices tend to gunk up coils faster.

What is steeping e-liquid?

Steeping involves letting sealed vape juice bottles sit for 1-4 weeks before use. This allows the ingredients to fully blend for improved flavor.